Absence of ingredients in snacks more important than the addition of them
October 3, 2014
While Europe ($167 billion) and North America ($124 billion) make up the majority of worldwide snack sales, annual snack sales are growing faster in the largely developing regions. Asia-Pacific ($46 billion) and Latin America ($30 billion) increased 4% and 9%, respectively, while sales in the Middle East/Africa ($7 billion) grew 5%.
And now we come to the conversation all of us must endure at some point in our lives: salty or sweet? Some deviants have skirted the issue by claiming they prefer sweet and salty. No! This is entirely unacceptable!
Natural has been quite the hallmark of salty snack introductions of late, and Kettle’s Krinkle Cut Organic Roasted Tomato Potato Chips fall right in line.
Presenting at the 2012 National Association of Convenience Stores (NACS) Leadership Forum, the NACS vice president of research Dae Kim delved into the importance snack sales play to this retail market. Kim noted the per-store sales of snacks (candy, salty, sweet and alternative snacks) stood at roughly $2,500 in 1975 but were a stalwart $13,500 in 2010. And, “while snacks draw about 10% of c-store trips, snackers dominate impulse sales (accounting for about 35%).”