The recent explosion in consumer interest in health has led to a substantial jump in demand and sales of better-for-you foods and beverages. And, as consumers seek products with ingredients that can deliver added benefits for immune system health, they are expressing their preferences for natural solutions. Plant-based protections and remedies are an undeniable part of this trend.
Over Easy breakfast bars are crafted with only 8-10 ingredients, including organic oats, natural nut butter, cage-free egg whites, and honey
February 18, 2021
Over Easy launched into the breakfast category with a line of simple, nutritious, and better-for-you breakfast bars in four morning-inspired flavors: Apple Cinnamon, Banana Nut, Peanut Butter, and Vanilla Matcha.
Instant beverages are fortified with vitamins, adaptogens and MCTs
February 17, 2021
Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.
Recent events have not only driven consumers to seek ways of staying healthy but pulled the mental health side of mind-body wellness to the forefront. The stress of having lives and routines (and incomes) disrupted, illnesses threatening or even invading the family, and social isolation has led to an unprecedented 40% of US adults reporting that they’re struggling with mental health problems.
New lineup includes everyday essentials, plant-based proteins and functional boosts made from unique blends of natural ingredients
June 10, 2020
Capital Brands Distribution, developer of the NutriBullet® and Magic Bullet® nutrient extractor franchises, launched NutriBullet Superfood EssentialsTM and NutriBullet SuperboostsTM – a new line of exclusively blended, plant-powered supplements.
Already looking ahead to next year? Balchem’s Spring 2021 Feature Flavors Inclusions launch gives bakers five new ideas to add indulgence and on-trend flavor appeal to cookies, cakes and more.
Honey offers functional benefits, natural sweetening in new generation of functional drinks
April 7, 2020
Many functional beverages use ingredients that are great for you—but may lack appealing taste. Not only does honey mask the unpleasant flavor of these ingredients, but it also brings familiarity to functional products that people may otherwise be unfamiliar with.
Paradise Fruits uses FIE to showcase innovative fiber solutions and “Taste of the East” fruits, flavors
December 17, 2019
The natural ingredients supplier, which is behind four of Europe’s most innovative fruit and vegetable processing businesses, launched its “Taste of the East” range as well as a new higher fiber recipe during FIE, Dec. 3-5, in Paris.
Each new variety blends functional ingredients and adaptogens into premium CCOF certified organic Japanese matcha
September 25, 2019
Harnessing the power of premium organic Japanese matcha, each blend provides green tea nutrients with about 1/3 of the caffeine in a cup of coffee (30-40mg).