Words matter. The selection of the ultimate set of words to effectively promote and sell products is the end-goal of marketing departments and companies everywhere—not just the food, beverage and supplement industries. The more persuasive the message, the better chance a company’s products will move off of the shelves and into consumers’ pantries.
Researchers examined the effect of providing clear and visible caloric information about sugar-sweetened beverages such as soda, sport drinks, energy drinks and fruit juice at neighborhood stores.
