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PowerBar Introduces New Food for Athletes

New bars, shakes and energy food meets evolving nutrition needs

April 15, 2016

A redesigned website will also accompany a new digital campaign, event activations, and athlete sponsorships.

Products marketed for digestive health include fiber and are often gluten-free. Protein is a popular ingredient in food and beverage formulations for energy and sports performance.

2016 Ingredients for Health Guide: Energy and/or Sports Performance

Commercially available ingredients that help developers and formulators target various health benefits

December 10, 2015

Prepared Foods and its NutraSolutions brand present this annual “Ingredients for Health” guide.

When intensity ramps up, so does an athleteÃ¢â¬â¢s reliance on carbohydrate to fuel muscular contractions

Functional Foods for Energy

Functional carbs, vitamins, minerals and stimulants could help weekend warriors or hard-core exercise enthusiasts keep up their physiological and mental energy

Marie Spano, Spano Sports Nutrition Consulting

Marie Spano MS, RDN

October 14, 2015

When it comes to refueling—whether running a Sunday 26-mile marathon or the weekly rat race—the requirements for both nutritive fuel carbs, proteins, fats and other energy sources is an inescapable need.

CLIF offers alternative foods, forms and flavors for energy

Energized Energy Food, Beverage Market

Growing energy drink and food markets attract mainstream sales, specialty competition

Lu Ann Williams

July 13, 2015

Rising consumer concerns about health, growing awareness of the benefits of exercise and the perceived need to cope with increasingly busy lifestyles have combined to boost demand for performance-related foods and beverages.

Vitalicious Introduces the EnergyLoaf

Snack item provides sustained, balanced energy

November 19, 2014

Vitalicious announced the newest “vital and delicious” addition to the Vitalicious family for breakfast or a snack: the EnergyLoaf.

New Product Trends

Cracking Up

July 23, 2014

The energy-boosting trend may have originated in the beverage arena, but recent introductions prove it certainly has spread its wings into other categories.