IRI InfoScan data show supermarket tortilla dollar sales increasing at a faster pace in than potato chips.

The brand's Stand 'N Stuff Soft Flour Tortillas have also been issued a design patent and have a pending utility patent application.

Circle Foods, which operates in San Diego, has been in business for 25 years.

Being a Hispanic in the food business and married to a man who also is “in the business,” all topics related to foods permeate our lives. Since I’m Peruvian, most everything I cook has a bit of Latino flavor. But, I often have to adjust my recipes for more Americanized family members. The different “degrees” of being Latino intrigue me.