Organizers of World Tea Expo recognize quality tea, growth in tea retail, cold brew green tea, green tea popularity, Matcha lattes and tea-enhancing wares as six of the key tea trends for 2012.
With the 2011 World Tea Expo in full swing June 24-26, George Jage, founder and president of World Tea Media, granted Prepared Foods an interview about tea’s growth and how the food and beverage industry can take advantage of this sector. He shared insights on the latest tea trends, noteworthy business challenges with tea and developments in bottled and canned teas. In addition, Jage and his company are gearing up for the launch of World Tea East, September 9-10 at the Pennsylvania Convention Center in Pennsylvania.
