Articles Tagged with ''sports drinks''

Following the official launch of Más+ by Messi in Miami, the new hydration beverage from soccer star Lionel Messi is expanding distribution to deliver "positive hydration" in even more states across the country. 

“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category. 

Officials say the facility offers a full range of capabilities and equipment to help customers move from development on the benchtop to small scale-up production in the pilot plant that will inform and accelerate final large-scale production. 

Developed with a coconut water base like other BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with electrolytes.

BODYARMOR has launched a new Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who have served in the armed forces.

The beverage is the first caffeinated energy drink from Gatorade. It is designed for athletes with everything from formula (not carbonated, same flavors as Gatorade with 200mg caffeine + B vitamins) to design and packaging (resealable bottle for on-the-go).

Developed by Alternative Biologics, Inc., whose founders and team created protein drink category leader MUSCLE MILK, GYM WEED is the newest venture of products to help consumers train harder and live each moment to the fullest.

“New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” noted Bill Meissner, Splash Beverage president and chief marketing officer.

In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.