The Coca-Cola Company’s Freestyle is a touch-screen foodservice beverage dispenser that seemingly puts an endless array of beverage flavor combinations at the user’s fingertips.
3-D movie glasses. 5G smartphones. It’s clear that consumers like options, and they value anything that adds functional dimensions for a heightened experience.
Coconut water remains a growing segment of the beverage category. As Beverage Marketing Corp. explains, young adults are embracing the beverage; the company calls teens the kind the kind of consumers “used to searching for alternative health solutions.”
As product developers look to better serve consumer niches with formulated sports beverages, specialty ingredients, from various whey proteins to high value nutrients to an expanding array of sweeteners, are being used by R&D.