Demand for sports-nutrition products is broadening. No longer fueled by bodybuilders and competitive athletes alone, the global market for sports-performance foods, beverages and supplements is forecast to grow at a 9.7% compound annual rate through 2025—driven increasingly by purchases from recreational athletes and “everyday” consumers.
While North America and Europe are currently the major markets for wellness foods and beverages, the trend is global, with Asia-Pacific likely to become the fastest growing market.
New beverage features 300mg of natural caffeine with zero sugar, zero calories and zero artificial flavors or colors
May 3, 2019
Made for energizing consumers pre or post workout, REIGN Total Body Fuel helps refuel, refresh and recover featuring 300mg of natural caffeine with zero sugar, zero calories and zero artificial flavors or colors.
Hydration Health Products use a patented formula that allows electrolytes to be delivered across the intestinal wall without the use of carbohydrate-ridden glucose
May 30, 2018
WinCo Foods currently has over 17,000 employees and operates throughout Washington, Idaho, Nevada, California, Oregon, Utah, Arizona, Texas and Oklahoma. This partnership will provide a great opportunity by widening distribution coverage in the USA to promote the science based oral rehydration products.
As product developers look to better serve consumer niches with formulated sports beverages, specialty ingredients, from various whey proteins to high value nutrients to an expanding array of sweeteners, are being used by R&D.
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