While most morning meals are prepared at home, on-the-go and away-from-home breakfast occasions are expected to experience some growth through 2027, driven primarily by Gen Z and millennial consumers.
"We are excited to introduce our newest innovation that responds to the changing needs of consumers," said Angie Madigan, vice president of marketing at Mars Food & Nutrition North America. "With Ben's Original Street Food, we are offering delicious meals that suit their fast-paced lifestyles. This innovation puts Ben's Original at the heart of the plate, not just the side.”
Innovative brands like Wow Bao, Mooney Farms, MìLà, and Laoban Dumplings expand their presence with bold flavors and convenient, high quality meals available at major retailers
"I'm so excited for Laoban's new Bao Buns to hit freezers nationwide," says Co-Founder Chef Tim Ma. "We've spent the last year working on the recipes to make sure we're bringing the restaurant experience straight to your home kitchen. The final recipe gives me visceral memories of eating Bao buns as a child with my family, and I hope it evokes that same feeling for everyone who eats them."
The innovative packaging allows rice and noodles to cook separately from the protein, sauce and vegetables, ensuring each meal maintains authentic taste and texture and provides consumers a takeout-style experience with the ease of the microwave.
The Ben's Original Street Food innovation delivers convenience and is a solution for days when consumers are short on time. Ready in 90 seconds in the microwave, each bowl of Ben's Original Street Food contains a mix of global flavors.
New rice varieties include Hot Honey Chicken, Long Grain & Wild Rice with Herbs, and Sticky Rice
May 3, 2024
With these latest additions, consumers now have a broader range of rice choices available from Minute Rice Cups, allowing them to enhance the taste and convenience of meals.
The wraps are made with handmade paratha that crisps in the microwave
February 19, 2024
Deep Indian Kitchen's new Kati Street Wraps deliver a unique toasted texture and a vibrant, rich flavor experience - just like the Katis made famous by street carts in India and Indian restaurants in America.
The salmon bowls will come in two restaurant-inspired flavors featuring Atlantic salmon
January 18, 2024
The introduction of microwavable salmon bowls marks a shift in the frozen seafood industry, merging the nutritional benefits of salmon and the convenience of microwave cooking.
Kraft Heinz aims to upgrade microwave cooking with 360CRISP™, its first-ever innovation platform that delivers a pan-like crisp in seconds
September 18, 2023
As the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds.
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