The once humble vegetable has taken its fair market share as a main course or stand-alone powerhouse staple. While meat, poultry, and seafood analog makers are focusing on making vegetables look, feel, and taste like meat, consumers immersed in the plant-based trend are demanding better and more creative use of vegetables that are recognizable as vegetables.

Due to high demand, Ramar Foods announces a shortage on its ube (purple yam) supply. Purple Yam has been the popular comfort food for the diaspora and has been enjoyed in several ice cream flavors under Ramar's Magnolia brand. The all-natural ube supply is experiencing a shortage. Due to the COVID-19 pandemic and surges in grocery, the supplies are going to be limited.