What happens when colors from conventional natural sources don't satisfy discerning consumers?

In everything from shopping carts and supplements to sports drinks and restaurant menus, today’s consumers are looking for plant-based foods and products that reflect their healthy lifestyles.

Whole Foods Market awarded three national suppliers, those available in four or more Whole Foods Market regions, and 11 local and regional partners with “Supplier of the Year” recognition and honored others for their contributions in categories aligned with Whole Foods Market’s mission.