Fruit can contribute a health halo with healthful benefits, particularly superfruits; add more “local” appeal; and/or give new products a more premium positioning.
Fruit can add a distinctive, consumer-pleasing flavor to a host of products, but fruits are capable of so much more. They can add a healthful benefit and serve to provide products with a healthy halo.
New dairy launches are taking advantage of a nutritional halo as well as increased awareness of dairy’s potential.
September 19, 2013
Superfruits and vegetables are high on the list of heart-healthy foods, and a recent launch from Bolthouse Farms incorporates both in a host of new juices and beverages.
From ancient grains for the gluten-sensitive to antioxidant-rich berries to satiety ingredients for weight control--the future focus is on ingredients that promote better overall health.
April 14, 2013
On a global scale, the gluten-free market is estimated to grow to more than $1.2 billion during the next five years, according to Datamonitor.
Potency loss among water-soluble vitamins has long been an issue for beverage manufacturers seeking to add a vitamin boost to their drink. Simply put, as these vitamins sit in water or are exposed to moisture, they begin losing their effectiveness.
The advantages of soy proteins are numerous and well-documented. Formulating with soy protein, however, has previously been limited to beverages with a pH higher than 4.5—the isoelectric point (the pH at which the total charge on the protein molecule is equivalent to zero) of soy proteins.
Cherries have long been appreciated for their taste, but growing evidence about their health benefits is now putting them squarely in the frame for “superfruit” status.