In January 2018, Level Brands and Isodiol signed a license agreement, to work together to develop consumer products for kathy ireland® Health & Wellness, a licensor to Level Brands; products under the Chef Andre Carthen and Nicholas Walker brands, also licensors to Level Brands; as well as products for Level Brands subsidiary I’M1, the company’s lifestyle brand for millennial men. The license agreement is valued at $32 million.

The company’s new HighDrate CBD Energy Waters are available in four flavors including Watermelon, Tropical Coconut, Georgia Peach, and Kiwi-Strawberry.