SnackFutures, the Mondelēz International, Inc. innovation and venture hub, opened applications for CoLab 2023. This is the third year of the start-up engagement program which was created to bring ‘big and small’ together to drive mutual growth.

A key benefit of the program is the mentorship founders receive throughout the track. Each brand is paired with a carefully selected mentor team dedicated to helping them scale their business. SKU Elevate mentors are a who’s who of CPG leaders, successful founders and subject-matter experts who are all dedicated to helping to level the playing field for people of color in the consumer products industry.  

Sweet treats with functional benefits took home the four finalist spots this week in the Real California Milk Excelerator product innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel.