“Eat Pretty” was one of Innova Market Insights Top Trends for 2020, but interest continues to grow for 2021 and beyond. That’s because the “Beauty from Within” concept is taking on a whole new meaning and the food and beverage market continues to see a growing number of launches bordering on the cosmeceutical. 

Mindright Bars feature the brand’s proprietary Happy Brain Blend, using  clean, premium ingredients that enhance mood, decrease stress and provide clean, sustained energy. The bars are gluten-free, protein-rich, non-GMO and vegan.

Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.

Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.

Z Natural Foods introduced Mocha Mushroom Whey Protein, which can help grow biceps, fuel workouts, and repair sore muscles. The new whey protein contains ancient eastern mushrooms and a mocha flavor packed with antioxidants.

NEXE Innovations Inc., a leader in plant-based materials science and advanced manufacturing technologies, announced XOMA Superfoods, NEXE's in-house coffee and superfoods brand.

natural bliss introduced two plant-based creamers with functional benefits: Vanilla Flavored Creamer with Prebiotic Fiber and Sweet Almond Flavored Creamer with Protein & MCT Oil.  

Emerging health-food and lifestyle brand, MCTco, launched three new "boosted" flavors to its line of MCTBars: Berry Beautiful, Lemon Boost and Banana Beautiful. Each of the new bars furthers MCTco's commitment to taste and nutritional functionality, while maintaining the brand's signature standards of being keto-friendly, non-GMO, gluten-free and collagen-based superfood snack bars.