Jolly Rancher Freeze Dried is a bold twist on the fruity flavors with an airy, melt-in-your-mouth crunch. 

Freeze dried candy is exploding as one of 2025's hottest food trends, with the market set to soar from $1.36 billion to nearly $2.4 billion by 2030 1. With #freezedriedcandy receiving over 4.7 billion views on TikTok, fans seemingly can't get enough of the crunch, intensified taste, and mesmerizing freeze-drying process. Internal research shows that there is an unmet demand for unique flavor and texture experiences and Jolly Rancher is stepping in to bring its huge fruit flavors to the freeze-dried craze.

Using cutting-edge freeze-drying tech, the company transformed our signature varieties—Green Apple, Blue Raspberry, and Watermelon—into light, ultra-crunchy bites that puff up in size and deliver a punch of flavor with every bite. This innovative process removes moisture while intensifying Jolly Rancher's bold fruit flavors, creating an amplified burst of fruity intensity and the sensorial experience.

New Jolly Rancher Freeze Dried is available now in a 3.1oz pack at retailers nationwide.

SOURCE:
¹ Grand View Research (2024). Freeze Dried Candy Market To Reach $2,376.1 Million By 2030