Mars, Incorporated, makers of iconic brands including BEN'S ORIGINAL, M&M'S and PEDIGREE, announced that CPG industry veteran David Jacobs joined the company as vice president of marketing for Mars Food & Nutrition North America. Jacobs reports to Dave Dusangh, regional president of Mars Food & Nutrition North America.

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Jacobs brings extensive sales and marketing experience across multiple consumer brands and companies, including SC Johnson (SCJ) and Unilever. At these companies, he spearheaded product portfolio and marketing strategies by creating and implementing key capabilities and operation models to grow brands across the US, Southeast Asia, and global markets in the food, personal care, and home cleaning categories.

In his new role as vp of marketing for Mars Food & Nutrition North America, Jacobs will lead strategies to drive penetration and accelerate growth across the rice and ready meal categories in the US and Canada. He will oversee growth plans for Ben's Original and Seeds of Change, as well as other strategic initiatives to drive value creation across the business.