Some of the grocery industry’s leading retailers will share merchandising, marketing and consumer insight trends at this year’s at The Food Marketing Conference, March 25-26, at the Radisson in Kalamazoo, Mich. The annual event is sponsored by Western Michigan University’s (WMU) Haworth School of Business.
The two-day event feature more than 36 presenters and is projected to draw more than 1,000 people including executives from retailers, food and beverage processors, sales and distribution brokers and other affiliated industry vendors. WMU is one of the nation’s leading universities with four-year degree business degree in food and consumer packaged goods marketing. As such, its students also are a key part of the FMC event.
Featured grocery industry speakers include:
* Tammy DeBoer, President, Harris Teeter
* Jim Seidler, Grocery Sales Manager, Jewel-Osco
* Erin Sanchez, Vice President, Grocery Merchandising, Kroger
* Don Sanderson, Chief Marketing Officer, Meijer
* Derek Steele, Group Vice President, Marketing & Customer Strategy, Meijer
* Kristen Williams, Group Vice President, Chief Technology Officer, Meijer
* Amy McClellan, Executive Vice President, Chief Customer Officer, SpartanNash
The two-day event’s agenda covers as many as six topics including:
• Building brands: Unforgettable brands that resonate with today’s consumers
• Customer trends: Insights into behaviors and preferences driving the market
• Multicultural marketing: Connecting with diverse audiences
• Society and sustainability: Transforming the industry toward a greener future
• Strategy and thought leadership: Driving success through strategic planning
• Technology: Technological advancements revolutionizing food marketing
