Agrify Corporation has been named the exclusive partner for hemp-derived THC beverages at the Salt Shed, a Chicago music venue run by hospitality collective 16” on Center.
As a part of the larger venue sponsorship, fans can enjoy the THC margarita beverage Señorita at every venue bar. They’ll also be available at RISE at Salt Shed, Green Thumb Industries’ onsite retail space dedicated to the sale of hemp-derived THC products, as well as branded merchandise and accessories from cannabis brands such as RYTHM and Beboe.
Beginning Jan. 11, guests can enjoy Mango Margarita (5 mg), with other low-calorie varieties such as Lime Jalapeño Margarita, Paloma and Ranch Water to follow.
The Salt Shed anticipates welcoming more than 600,000 music fans to 145 shows this year on both indoor and outdoor stages.
“Consumers are demanding accessible alternatives to alcohol, and as long-time believers in the connection of music and cannabis as a means towards more well-being, introducing Señorita to a live venue as iconic as the Salt Shed is the perfect match,” says Ben Kovler, chairman and interim CEO of Agrify. “Bringing best-in-class hemp-derived THC products like Señorita together with the incredible live performances at Salt Shed is an exciting step in delivering consumers the elevated, hangover-free experiences they want.”
“Non-alcohol category offerings are becoming more and more popular amongst concertgoers, making Señorita the perfect fit for our Salt Shed guests and the new RISE at Salt Shed retail destination,” adds Victor David Giron, CFO of 16” on Center. “Expanding consumer choice and offering unique viewing experiences are both key to a successful event venue, and our partners at Agrify and Green Thumb are helping us do just that.”