Tapping into a tapestry of flavors that reflect the diverse cultural heritage and bold flavors of Brazil, Monster Energy announced the launch of its new edition: Juice Monster Rio Punch. 

Inspired by the explosive energy of Rio de Janeiro’s Carnival and the diversity of Brazilian fruits, this new drink is a celebration of flavor and vitality, the company says.

“Juice Monster Rio Punch is our homage to the vibrant spirit and exotic tastes of Brazil,” said Dan McHugh, chief marketing officer at Monster Energy, in a statement. “With its combination of lively fruit flavors and energizing boost, this drink captures the essence of the world-famous Carnival, transporting you straight to the heart of Rio. Rio Punch gives you the energy to party from the shores of Copacabana Beach to the top of Sugarloaf Mountain.”

Juice Monster Rio Punch now can be purchased at grocery retailers and convenience stores nationwide.