Hint, Inc., maker of unsweetened flavored still water, announced the appointment of new leadership and incremental capital to further solidify the company and position it for future growth.


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Michael Pengue, previously CEO of ZOA Energy, and a seasoned executive in the better-for-you beverage sector, has been named CEO. Additionally, industry veteran Kevin Benmoussa has joined as CFO, bringing two decades of experience spanning Fortune 500 and private equity-backed startup companies in the food and beverage space.

Pengue brings more than three decades of experience in the beverage industry, including senior executive roles at Keurig Dr Pepper, BAI Brands, where he helped facilitate the company’s sale to Dr Pepper Snapple, and Nestlé Waters. Most recently, he served as CEO of ZOA Energy, the brand created by Dwayne “The Rock” Johnson, which just saw Molson Coors take a majority stake in the business.

Benmoussa most recently served as the Executive Vice President and CFO of food tech start-up Aleph Farms. His experience as a senior finance executive includes several key leadership positions at Nestlé Waters, PepsiCo, and The Vita Coco Company Inc. as Global CFO, where he expanded the company’s global finance and strategic functions before successfully leading its IPO on the NASDAQ.

Hint’s flavored water is available in still, sparkling, and kids varieties in over 25,000 stores nationwide, including premier retail chains across the grocery, natural, mass merchandiser and club channels, as well as direct-to-consumer through online channels.