Tate & Lyle PLC offers a new report that uncovers the latest trends in mouthfeel.
The proprietary report, “The Future of Mouthfeel,” provides exclusive trends and insights, and highlights key opportunities for brands and manufacturers. Its publication marks another major milestone in Tate & Lyle’s Mastering the Marvel of Mouthfeel™ campaign, launched earlier this year, which showcases the business’ global capabilities in texture and mouthfeel. Having recently combined with CP Kelco, a leading provider of pectin, speciality gums and other nature-based ingredients, Tate & Lyle has a leading position in mouthfeel.
According to experts at Tate & Lyle, getting mouthfeel right in food formulation is crucial in unlocking taste, which is the primary reason people choose certain foods and drinks. In essence, mouthfeel is about the texture and sensation experienced when consuming food and beverages. This includes how food looks, tastes, sounds and feels, forming the overall taste experience and playing a critical role in how consumers enjoy their favorite foods and beverages.
In partnership with Kantar, Tate & Lyle has identified nine dynamic mouthfeel trends in the food and beverage industry including “hyper-crunch,” “mouthfeel mimicry” and “climate proof food.” These trends, among others, are explored within the report, which also highlights the additional drivers shaping the food and beverage industry alongside exclusive data, expert analysis, social media insights and practical examples to inspire innovation and reformulation among brands and manufacturers.
Tate & Lyle and CP Kelco’s team of experts are equipped with cutting-edge science and consumer insights to help brands across a range of categories. Tate & Lyle and CP Kelco offering a market-leading portfolio composed of starches, flours, fibers, pectins, gums and more to meet different customer needs, from cost optimization, renovation and textural innovation.
“Brands that succeed in the long-term will be those bringing new, exciting textures to market - and even more importantly, those that can anticipate and adapt to changes affecting taste and mouthfeel,” said Marina Di Migueli, Global Marketing Director Texturants and Proteins at Tate & Lyle. “Factors like climate change, busier lifestyles, and consumer demand for healthier alternatives will continue to drive product reformulations, and brands that actively work to keep their core products tasting great will thrive.
“The purpose of this report is to share our insights with our customers – and to partner with them to master mouthfeel challenges and keep their brands successful.”
About Tate & Lyle
Supported by our 165-year history of ingredient innovation, we partner with customers to provide consumers with healthier and tastier choices when they eat and drink. We are proud that millions of people around the world consume products containing our ingredients and solutions every day.
Through our leading expertise in sweetening, mouthfeel and fortification, we develop ingredients and solutions which reduce sugar, calories and fat, add fiber and protein, and provide texture and stability to food and drink in categories including beverages, dairy, bakery, snacks, soups, sauces, and dressings.
Tate & Lyle recently acquired CP Kelco, a leading provider of pectin, specialty gums and other nature-based ingredients to create a leader in mouthfeel, significantly enhancing our solutions capabilities. Following this combination, we now have more than 5,000 employees working in around 75 locations in 39 countries, serving customers in more than 120 countries.
