Celsius Holdings, Inc., maker of CELSIUS, a lifestyle energy drink formulated to help individuals LIVE FIT, announced that it is boosting its innovation and production capabilities with the acquisition of Big Beverages Contract Manufacturing, L.L.C. for $75 million. The transaction was completed using cash on hand and closed on Nov. 1, 2024.

The strategic transaction provides Celsius with a 170,000sq-ft, modern manufacturing and warehouse facility that is expected to provide greater supply chain control, quicker innovation cycles and greater production flexibility. Charlotte, N.C.-based Big Beverages is a longtime Celsius co-packer, and the facility will continue to be principally dedicated to the manufacture of Celsius products. The Big Beverages management team and workforce are expected to remain with the operation.

Founded in 2019, Big Beverages has been a trusted partner of leading beverage brands, known for its commitment to high-quality beverage production across the mid-Atlantic. It is one of the partners Celsius employs to manufacture quality beverages.