7 Mile Brands, a CPG brand incubator created by entrepreneurs Jason Cohen and Sammy Kestenbaum, announced a $3 million investment in Drumroll®, an innovator in the Fresh-Snacking segment. Known for its indulgent, low-sugar, high-protein refrigerated donut offerings, Drumroll® has gained a dedicated following among health-conscious consumers looking to satisfy their sweet tooth cravings without compromising on taste or nutrition.
These refrigerated, better-for-you donuts are baked, not fried, offering a fluffy, cake-like texture with just 1g of sugar, 10g of protein, 8g net carbs, and 190 calories – while balancing taste and nutrition. Available in Chocolate, Vanilla and Strawberry, there's a flavor to satisfy every craving.
Drumroll® co-founders Hassan Safieddine and Ryan Brothers, once cubicle neighbors in investment banking, initially thought they had little in common. However, as former athletes, they quickly bonded over a passion for health-conscious living and a shared frustration with the lack of tasty yet nutritious on-the-go snack offerings. Their small talk soon turned into a vision to create a better-for-you brand that would keep the indulgent experience people crave without the guilt.
Drumroll® donuts are now available nationwide in the refrigerated section of select Target, Kroger, Wegmans, HEB, Albertsons, and Shoprite stores, among others.