incredibles, a cannabis edibles brand from Green Thumb Industries Inc., has expanded its partnership with New York City's Magnolia Bakery.
Beginning this week, incredibles x Magnolia Bakery THC-infused bars featuring the bakery's iconic flavors and incredibles’ chocolate will be available to cannabis medical patients and adult-use customers at RISE Dispensaries in New York, with online availability by the end of the month. Wider dispensary availability will follow in New Jersey and additional markets.
Fans of both brands can try:
- Swirled Famous Banana Pudding Bar: A swirl of creamy vanilla pudding, crunchy vanilla cookies and freeze-dried bananas
- Red Velvet Piece Ahhh Cake 1:1 Bar: Flavors of moist crimson cake, cream cheese tang and rich dark chocolate
In addition to the Tri-State area expansion, adults 21 and older across the U.S. will soon be able to purchase the incredibles x Magnolia Bakery collaboration online. The hemp-derived THC chocolate bars, available in Banana Pudding and Red Velvet flavors, will be available directly via incredibles’ ecommerce website. Current market availability includes Alabama, Arizona, Arkansas, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Louisiana, Minnesota, New Jersey, New Mexico, Ohio, Oklahoma, Oregon, South Dakota, Tennessee, Texas, West Virginia and Wyoming. Local delivery will also be available in a selection of these markets through third-party partners.
“Magnolia Bakery has been a New York institution for nearly 30 years, and after the overwhelming response to our collaboration chocolate bars last year, we're thrilled to bring them home to New York and New Jersey,” said Dominic O’Brien, senior vice president of revenue at Green Thumb. “We’re equally excited to make these unique, flavor-packed cannabis treats accessible to even more adults 21 and older across the country through our website and local delivery. These chocolate bars are the best tasting edibles out there – we can’t wait to share them with Americans this fall.”
Magnolia Bakery began in 1996 on a cobblestone corner in New York City’s West Village. Since then, the bakeshop’s red velvet cupcakes and banana pudding have become beloved to locals and tourists alike, with lines around the block to purchase the sweet treats and cameos in hit shows like “Sex and the City.” The brand has evolved beyond its brick-and-mortar presence to offer direct-to-consumer treats through its online storefront, magnoliabakery.com, and at grocery with its Banana Pudding Cookies.
“For months, our loyal customers have asked, ‘When will your collaboration with incredibles be available in New York?’ Today, we can finally say that these fan-favorite bars can be purchased in our home state of New York, as well as 23 other markets,” said Sara Gramling, vice president PR and partnerships at Magnolia Bakery. “Through incredibles’ online storefront and local delivery, even more customers nationwide will be able to experience the iconic flavors of Magnolia Bakery in a new way, delivered right to their doorstep.”
