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Nutrabolt®, owner of C4®, a global pre-workout and energy drink brand, announced a partnership with The Hershey Company. The expansive collaboration will bring a number of Hershey's confections to the energy drink and pre-workout categories, as well as launch the first-ever Protein Powder for both C4 and Hershey. New products and flavors will roll out this fall with additions planned for 2025 and beyond.
A candy lover's dream come true, the C4 x Hershey collaboration will infuse the flavors of some of Hershey's well-known products including Jolly Rancher Candy, Bubble Yum Bubble Gum, Reese's Peanut Butter, and Hershey's Milk Chocolate into a C4 product lineup formulated to fuel fitness performance.
The collaboration kicked off in select retailers with the unveiling of the C4 Original™ x Bubble Yum Pre-Workout along with C4 Performance Energy® x Jolly Rancher energy drinks available in three classic Jolly Rancher flavors: Blue Raspberry, Green Apple, and Watermelon.
The product collection expanded to include C4 Whey Protein powders in three flavors including Vanilla Bean and two iconic Hershey fan-favorites: Hershey's Milk Chocolate and Reese's Peanut Butter.
Consumers craving flavor can now treat themselves to the classic Jolly Rancher Hard Candy taste in an energy drink format with the added benefits of C4 Performance Energy. Each energy drink contains CarnoSyn® Beta-Alanine to support muscular endurance, BetaPower® to maintain muscle cell hydration, and 200mg of Caffeine to aid performance.
C4 Original X Bubble Yum Pre-Workout will be a limited-edition release designed to take performance to the next level with ingredients to support hard-hitting energy, enhanced muscular endurance, and improved focus. It also includes novel, AI-powered peptides.
With the launch of C4's inaugural protein powders, featuring the flavors of Reese's Peanut Butter and Hershey's Milk Chocolate, candy fans everywhere can now savor their favorite treats while supporting their muscle recovery and growth. Each serving of C4 Whey Protein - which also includes Vanilla Bean - boasts 25g of whey protein to help build lean muscle following physical training, combining iconic Hershey flavors with the benefits of protein in one product.
C4 Performance Energy x Jolly Rancher energy drinks are available now exclusively at HEB, Amazon, and c4energy.com. The drinks are also available for purchase at retailers including Walmart, 7-11, Albertson, Kroger, Hy-vee, Giant Eagle, Market Basket, Stater Bros, Royal Farms, Hannaford, Kum n Go, and Casey's with additional availability to follow in 2025. C4 Original x Bubble Yum Pre-Workout will be available on Cellucor.com and at GNC. The C4 Whey Protein x Hershey's Milk Chocolate and C4 Whey Protein x Reese's products will be available at GNC and The Vitamin Shoppe later this fall.
