Ascend Wellness Holdings Launches Effin’ Edibles Brand

Brand offers targeted experiences through combinations of THC, minor cannabinoids.

Ascend Wellness Holdings has launched Effin’, an edibles-only brand.

Designed to meet the growing demand for targeted cannabis experiences, Effin' focuses on delivering specific effects through combinations of THC and minor cannabinoids like THCV, CBN, CBG and CBD.

The Effin' line launches with four initial SKUs:

Effin' Chillin': Infused with our Relaxing Razz flavor, Effin' Chillin' helps you kick back and decompress. 10 mg THC:10 mg CBD
Effin' Sleep: Designed for a restful night's sleep, this formula combines THC with CBN to help with winding down and catching those Zs. 10 mg THC:5 mg CBN
Effin' Hang: A balanced formulation that pairs the energizing effects of CBG with THC for a versatile experience. 20 mg CBG:10 mg THC
Effin' Do It: Crafted for an extra boost of motivation, Effin' Do It combines THC with THCV to offer clarity and focus. 10 mg THC:10 mg THCV

Effin' made its debut in Massachusetts and Illinois in early October, with a New Jersey launch planned for the end of the month.

"We went mad scientist to create these unique formulations, because we know our customers want more than just edibles — they want products that deliver specific effects tailored to their needs," said David Gacom, chief commercial officer at AWH.

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