Gatorade announced the launch of Gatorade Hydration Booster – a new electrolyte drink mix designed to provide all-day hydration.
Gatorade Hydration Booster is Gatorade's first electrolyte powder developed specifically for people's everyday lifestyles. With an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate and potassium salt, Gatorade Hydration Booster is backed by the Gatorade Sports Science Institute for all-day hydration. The formula contains 100% daily value of essential vitamins A, B3, B5, B6 and C and has no artificial flavors, sweeteners or added colors.
Amplifying the campaign, Gatorade will show up within new lifestyle and wellness spaces to bring the Gatorade Hydration Booster all-day hydration ethos to life. From disruptive media buys, influencer partnerships and retail executions to partnering with prominent women at the intersection of sport and lifestyle, the brand is taking a modern approach to reach a broader aperture of consumers who may not consider themselves conventional athletes.
Gatorade Hydration Booster is now available at Gatorade.com, on Amazon and in stores nationwide. The product is available in three flavors – Strawberry Watermelon, Tropical Mango and Citrus Berry – and comes in boxes of six packets for a suggested retail price of $8.99. Gatorade offers a variety of electrolyte drink mixes to support hydration needs, ranging from products for those seeking to support their athletic performance, to those who are looking for an all-day option such as Gatorade Hydration Booster.
