Black Rifle Coffee Company (BRCC), a lifestyle brand and premium coffee company, expanded into the energy product category with the launch of a new line of high-octane, ready-to-drink Black Rifle Energy™ beverages expected to premier in late Q4 and arrive nationwide in early 2025.

BRCC has been involved in the premium coffee space for nearly a decade with bold roasts. The company's commitment to its values and mission have earned the support of a loyal customer base, driving successful growth in new markets. Now, BRCC is kicking into high gear by expanding its ready-to-drink offerings with a new selection of Black Rifle Energy™ beverages. Powered by BRCC’s proprietary Black Rifle Energy™ Blend, these drinks are crafted with naturally sourced caffeine that delivers a punch in attention-grabbing packaging.

With the launch of Black Rifle Energy™, BRCC is entering an era of brand-forward product innovation that will allow the company to strengthen relationships with brand loyalists while inviting new consumers to enjoy its beverages. Combining BRCC’s energy expertise with its commitment to using the high-quality ingredients, the company has developed a product that remains true to Black Rifle values while impacting the premium beverage space.