THC-infused spirit brand Nowadays is expanding its portfolio with ready-to-drink canned cocktails.
Launching in a Low Dose variety with 5 mg of hemp-derived THC per 12-oz. can, the product features Nowadays’ spirit balanced with carbonated water and natural fruit flavors.
Debuting in four varieties – Original, Spicy Lime, Citrus and Berry – these canned cocktails offer a smooth sip and crisp finish. Additionally, the cans are available in a variety pack, allowing consumers to try the full range of flavors.
Like its predecessor bottled spirit, Nowadays canned cocktails deliver a light and buzzy experience within 15 minutes of consumption.
“Expanding into canned cocktails was a natural next step for us," said Justin Tidwell, CEO and co-founder of Nowadays. "Our bottled spirits have been incredibly successful, and we wanted to build on that by taking everything consumers love about Nowadays and creating a canned version for an elevated ready-to-drink experience. With this innovation, we can reach even more people and continue growing the brand.”
A limited preview sale of Nowadays Low Dose THC Cocktails begins Aug. 22, with variety six-packs available for purchase on trynowadays.com. The full range of products will become available post-Labor Day, with standard direct-to-consumer sales commencing the week of Sept. 2. Retailing for $31.95 per six-pack of 12-oz. cans, Nowadays THC Canned Cocktails can be shipped to over 40 states and found on shelves in select liquor and grocery stores nationwide in the coming months.
Following the initial rollout of its canned cocktails, the brand will introduce a stronger variety later this year, launching a 16-oz. option with 10 mg THC per can.
This launch marks Nowadays’ first foray outside of its flagship product and comes less than a year and a half after the brand originally hit the market in April 2023.
