TYSON 2.0, the brand led by boxer, entrepreneur and advocate Mike Tyson, is introducing Mike's Knockout Gummies in Colorado.
This new edible product line, featuring boxing glove-shaped gummies made with full-spectrum rosin, is launching through a partnership with Seven Point Distributors and is now available across the state.
Mike's Knockout Gummies represent TYSON 2.0's latest innovation in the cannabis edibles market, and the boxing glove design serves as a tribute to Tyson's career in the ring. The new product line offers consumers an alternative to Mike Bites, the brand's ear-shaped gummies, which are restricted due to their shape in certain markets.
Mike's Knockout Gummies can be found at Jars Dispensaries, Cookies on Broadway, Provisions Dispensary, Golden Meds Dispensaries, Police and Thieves, Xclusive Cannabis Dispensaries, Elite Dispensaries, Best High Dispensaries, The Dispo, Rocky Farms Dispensary and other dispensaries across the state.
“We first delivered the Mike Bites ear-shaped edibles, which took over the world,” Tyson said. “These Knockout Gummies represent another step in our mission to make plant-based wellness accessible to all. Whether it be through ears or gloves, I’m always looking for new ways to connect with my fans, and I think these gummies will pack a real punch in Colorado."
"Carma takes pride in bringing new products to market through our various brands, and we're thrilled to bring Mike's Knockout Gummies to Colorado first," added Adam Wilks, CEO of Carma HoldCo, parent company of TYSON 2.0. "Our goal is to deliver unique customer experiences through our product offerings. This launch demonstrates our commitment to innovation and our ability to adapt to different market regulations while still delivering the high-quality cannabis experiences our customers expect from TYSON 2.0."
To celebrate the product launch, and the Mike Tyson-Jake Paul fight in November, Seven Points Distributors is hosting the TYSON 2.0 Knockout Giveaway Contest. For each purchase of TYSON 2.0 products at participating retailers through Sept. 30, consumers will have the chance to win one of 10 grand prizes, including an authentic boxing glove signed by Tyson and other TYSON 2.0 cannabis pipes and products. With bi-weekly winners announced throughout the contest period, consumers can earn more entries for each additional purchase of TYSON 2.0 products after uploading their receipts to the contest portal on Seven Points website.
"We’re absolutely thrilled to team up with TYSON 2.0 to bring Mike’s Knockout Gummies to the Colorado scene,” said Meghan Hutto, COO, Seven Point Distributors. “With a bold, innovative design and premium full spectrum rosin, this product is set to be a true knockout in the market.”