Green Thumb Industries Inc. is bringing Beboe, its luxury cannabis brand, into the New York market.
The suite of Beboe cannabis products is available at all RISE Dispensaries across New York and select licensed retail partners.
Founded in 2017, Beboe is a premium cannabis brand residing at the intersections of luxury, style and wellness, with deep ties to the Empire State. Co-founder Scott Campbell built Saved Tattoo studio in Brooklyn, attracting high-profile celebrities and other luxury-loving clients. After attending several star-studded social gatherings, Campbell was inspired to develop a sophisticated product, akin to a bottle of wine, that attendees could proudly display. The brand's commitment to destigmatizing medical and adult-use cannabis by providing a sophisticated cannabis experience was the driving force behind the brand's evolution into what The New York Times calls the “Hermès of marijuana.”
“Bringing Beboe to New York is a full circle moment for the brand,” Campbell said. “We created Beboe with a goal of elevating the cannabis experience by offering products that blend seamlessly into a sophisticated lifestyle. We’re excited to share our vision with New Yorkers, introducing them to the artistry, quality and elegance that has defined Beboe since its inception.”
Green Thumb operates four RISE Dispensaries across the state, with locations in Manhattan and Long Beach that serve medical patients, as well as Henrietta (Rochester) and Halfmoon (Clifton Park) that serve both medical patients and adult-use customers. RISE Dispensary East Syracuse is slated to open later this summer as a medical and adult-use location. All Green Thumb branded products sold in New York, including Beboe, are cultivated and produced at the company’s Hudson Valley production facility in Warwick.
“We are thrilled to introduce New Yorkers to Beboe, a brand that is all about self-love and enhancing your unique, authentic lifestyle,” said Ben Kovler, Green Thumb founder, chairman and CEO. “New York is known for its inspiring atmosphere, which makes it the perfect match for Beboe’s premium cannabis vapes and edibles.”
Following Beboe’s New York launch, neighbors in New Jersey can also expect to see Beboe products at RISE Dispensaries and select licensed retail partners.
