Summit Hill Foods announced the appointment of Kyle Peterson as its new chief marketing officer. Peterson brings more than 20 years of marketing and food industry experience.
As chief marketing officer, he will lead and oversee all marketing, advertising and digital activities at the company. He will also be responsible for developing innovative strategies to enhance awareness and drive revenue growth across Summit Hill Foods’ retail brand portfolio, including Better Than Bouillon®, The Original Louisiana Brand Hot Sauce™ and Better Than Gravy®.
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Throughout his career, Peterson has held senior marketing leadership and brand management positions at several leading companies in the consumer packaged goods industry, including InnovAsian Cuisine, SunOpta Inc., Post Consumer Brands and General Mills. Most recently, Peterson held the role of senior vice president of marketing at InnovAsian Cuisine where he led the marketing organization, spearheaded corporate marketing initiatives and developed growth strategies to support business transformation and expansion plans.
Peterson received a Master of Business Administration in Marketing and Finance from the Kellogg School of Management at Northwestern University.
