The makers of the SPAM® brand are turning up the heat with the official launch of SPAM® Korean BBQ Flavored, a sweet yet spicy variety that features a blend of umami and Korean-inspired spices. Now available exclusively at Walmart and Walmart.com, the new flavor is a tribute to the SPAM® brand’s popularity in Korean culture and the growing trend of Korean BBQ on menus across America.
Since the Korean War, SPAM® products have become a staple in global Korean customs. From its integration into traditional dishes like Budae Jjigae (army stew) to unique gifts during Korea’s Chuseok celebrations, the SPAM® brand’s taste of comfort and symbol of resilience has made it a piece of Korean heritage that is celebrated around the world.
“SPAM® Korean BBQ Flavored is a nod to the relationship the SPAM® brand has to Korean food culture and the ongoing celebration of global tastes. This new variety not only satisfies the comfort and nostalgia our current fans crave, but it also attracts new fans who are eager to try the sweet and zesty flavors that the Korean BBQ dish and experience offers.” -- Jennesa Kinscher, senior brand manager, SPAM brand
As the brand’s 12th permanent variety, SPAM® Korean BBQ Flavored maintains the comforting and versatile offering of SPAM® Classic, but with a tangy twist and aroma that draws fans in to explore rich and complex tastes. The new flavor brings a unique blend of soy sauce, garlic, ginger, paprika and sesame with a hint of spice from gochujang paste, a Korean fermented red chili paste that packs a punch but is well-balanced with sweetness.
