Pamos Cannabis Cocktails & Spirits recently launched its hemp-derived delta-9-THC beverage brand with major retailers across Florida, Georgia and South Carolina.
This expansion into the southeastern states is timely given the growing demand for nonalcoholic beverages in the United States and the strong consumer sentiment around access to regulated cannabis products.
"Seeing the largest retailers and distributors across Florida, Georgia and South Carolina bringing Pamos to their customers is continued evidence that consumer demand for these products is being noticed by mainstream operators across the country," said David Mukpo, CEO and co-founder of Pamos. "These are exciting times for our industry, and we are in the unique position to build a category by partnering with established and trusted retailers and distributors who clearly see the opportunity and are ready to fold hemp beverages into their traditional alcohol portfolios."
In South Carolina, Pamos is now sold in more than 100-plus traditional retail doors including the two largest retail liquor chains in the state. Across Georgia, Pamos is offered to retailers through a network of beer, wine and spirit distributors and available in traditional alcohol retailers, as well as restaurants and hotels.
Florida is quickly becoming the second largest market for Pamos with products on-shelf in the state's largest retail chain. Additionally, several of the state's largest beer, wine and spirit distributors are adding Pamos to their expanding alternative beverage portfolios.
"Pamos brings a unique product set with our award-winning non-alcoholic spirit, as well as our great tasting, ready-to-drink canned cocktails, positioning the brand to become a leader in the southeastern markets as consumers increasingly look to expand their beverage choices,” Mukpo said.
Hemp-derived delta-9-THC versions of both Pamos Spirit and ready-to-drink Pamos Spritz canned cocktails are rolling out across Florida, Georgia and South Carolina retail locations, which will include category endcaps, dedicated cooler doors and standalone brand displays. This partnership will be supported by local market activations grounded in brand and consumer education in the 17 states Pamos currently operates in, including Texas in more than 200 Spec's Wine, Spirits & Foods locations.