Nature’s Path, an organic breakfast and snack food brand, announced that Raj Joshi, distinguished marketing leader and consumer packaged goods industry expert, has joined the company as its chief marketing officer.
A seasoned marketer with proven brand-building and innovation experience in industry-leading food companies, Joshi will spearhead strategic marketing initiatives to further build Nature’s Path’s North America market presence while reinforcing the company’s commitment to making quality, organic foods more accessible to all. Joining the team during a pivotal year for innovation, Joshi will focus on deepening consumer connections, expanding market reach in the US, leading the R&D organization and driving sustained growth for Nature’s Path’s portfolio of USDA Organic and Non-GMO Project Certified breakfast, baking, and snack brands.
“As a family-run company deeply committed to our triple bottom line approach, Nature’s Path is gaining an industry powerhouse in Raj so we can continue sharing our promise to leave the earth better than we found it through an integrated marketing approach. With Raj’s guidance, we look forward to not only expanding our North American presence, but also creating impactful marketing campaigns and exciting innovations that will reach consumers looking for delicious, high-quality organic foods.” -- Arjan Stephens, president of Nature’s Path
Prior to joining Nature’s Path, Joshi spent eight years at Blue Diamond Growers, the farmer-owned cooperative and world’s largest almond marketer and processor, where he most recently served as the chief growth officer. Preceding his time at Blue Diamond, Joshi had an 18-year career at the Kellogg Company as a former general manager and marketing vice president.
Nature’s Path crafts its products using only organic, non-GMO ingredients that put people and planetary health first. The brand is committed to fostering organic agriculture principles by making its products more accessible to the masses, while also offering a lineup of plant-based pantry items that advance the holistic health of the ecosystem.
