Wherehouse Beverage Co., maker of WYNK and COUNTDOWN, is expanding into Tennessee and Texas.
WYNK, a hemp-derived THC-infused seltzer, will now appear on shelves of age-gated beverage retailers and on-premise venues in metros, including Nashville and Austin.
"We're thrilled to be opening new markets in the South,” said Phil McFarland, general manager for WYNK. “Tennessee and Texas are joining an incredible collection of forward-thinking states in making this new class of adult beverages available at retail. With this being the first time in history that marijuana use is outpacing drinking alcohol, our low-dose cannabis options are answering the demand."
WYNK is accessible in 38 states through direct-to-consumer channels and growing sales in wholesale markets including Illinois, Minnesota, Massachusetts, New Jersey and Connecticut. It features a balanced 1:1 ratio of THC to CBD, delivering a light and social buzz in each 2.5 mg or 5 mg can. With zero sugar and zero calories, this low-dose beverage is available in flavors such as Black Cherry Fizz, Juicy Mango, Lime Twist, and the newly launched Tangerine.
WYNK will be available at the following locations at launch, with more rolling out this summer:
- Tennessee: McEwen Bottle Shop, Colonial Liquors, and Dawghouse Saloon
- Texas: 10 select Total Wine & More locations across the state, beginning in Austin
WYNK's newly launched variety pack, featuring an assortment of all four flavors, will also be available at select Total Wine stores in Texas and throughout Tennessee. WYNK's sister brand, COUNTDOWN Energy – a 10 mg, hemp-derived THC energy drink infused with 100 mg of caffeine – will also be available in Tennessee.
