G FUEL, an energy drink formula for gamers and creators, announced the launch of G FUEL Energy + Protein Formula, a zero-sugar, 2-in-1 Game Changer. Combining invigorating caffeine and metabolism-boosting protein, the product line will debut with three flavor options — Chocolate, Café Mocha and French Vanilla Latte. The new formula has mass appeal for consumers looking to kick-start their morning, power through an afternoon slump, get ready to exercise and fuel late-night contests.
With 100 calories or less per serving, the new formula has 15g of high-quality whey protein and is packed with essential vitamins and antioxidants to support health. The 140 mg of caffeine is sourced from premium coffee plants and enriched with carefully selected coffee beans and cocoa powder, helping consumers boost energy, increase alertness, and positively impact reaction time.
G FUEL's launch of an original protein-packed product line marks a new chapter in the company's history as it strategically expands into new markets. Given the increasing consumer demand for functional beverages, G FUEL Energy + Protein solidifies G FUEL's position as a versatile brand at the intersection of performance and taste.
As a substitute for water, and an increased protein intake, the powder formula can easily be mixed with your preferred milk choice. Whether served as a morning coffee substitute, a midday pick-me-up, or the ideal burst of energy before exercise, G FUEL Energy + Protein is a convenient and effective choice for maximizing energy needs throughout the day without the typical crash.
G FUEL Energy + Protein Formula will be available in 20-serving gusset bags ($39.99), with single-serve stick pack bundles available.
