Sunderstorm has secured strategic partnerships to launch new wellness lines in Japan.
KANHA will now have a presence in two major Asian markets, Japan and Thailand, as the global brand continues to expand into new countries.
KANHA will enter the Japanese market with two product lines designed for medical and wellness consumers. First, KRx by KANHA features medical-grade Nano CBD tinctures and softgels designed to target specific health goals. The second line, KANHA Wellness, will target a wider consumer market with Nano tinctures, gummies and beverages. Both lines feature no-THC CBD oil extracted using Endoca proprietary technology by Siam Agri-bio and KANHA's Nano for fast-acting effects and superior absorption.
"As one of the first U.S. brands to enter the Japanese market, KANHA celebrates this historic moment for the company and for medical cannabis as a whole," said Cameron Clarke, co-founder and CEO of Sunderstorm. "We believe in the power of plant medicine, and we're excited to share the benefits with more consumers around the world."
Sunderstorm and Siam Agri-Bio are the principals in the partnership, which spans three continents and several companies. Other participants include Tokyo-based Lightec Co., Danish hemp producer Endoca and Thai cultivator Suvarnabhumi Agriculture and Herbs Co., Ltd., in cooperation with Suvarnabhumi Organic Agriculture and Herbs for Medicine. Community Enterprise, Lightec, a Japanese CPG giant founded in 1937, will market, distribute and sell the products to its vast network of retailers and clinics. Siam Agri-Bio – the most successful European CBD company in the Japanese market – will provide the raw materials, which are the same as those used by Endoca Japan. Sunderstorm will oversee product development and production.
KRx by KANHA and KANHA Wellness will enter the Japanese market at a time of accelerated growth. Last month, The Japan Times reported the cannabis market grew sixfold in the past four years, with ¥24 billion ($154 million) in 2023 sales, driven by the growing popularity of CBD products. Furthermore, the government recently expanded access to medical cannabis with its first amendment to the Cannabis Control Act in 75 years. Per Euromonitor International, "The amendment is expected to significantly accelerate the use of cannabidiol (CBD) in diverse fields, including medicine, health, beauty, beverages and edibles in Japan."
