CAULIPOWER, the better-for-you brand that has been disrupting the frozen aisle with better-for-you, gluten-free innovations since 2017, named veteran CPG executive, Tyler Ricks, as the new CEO of the company. Ricks joins CAULIPOWER from the beverage brand, Super Coffee.
Ricks has been a member of CAULIPOWER’s board of directors since 2022. With his move to CEO, the company will now benefit from his extensive experience as a strategist and an operator. His appointment comes as the company commits itself to a new phase of growth building off momentum created by nine new product launches in the last year. The brand will continue its mission to reinvent America’s favorite comfort foods, so consumers never have to choose between taste, health, and convenience.
Classically trained in brand management, innovation and sales at PepsiCo, Ricks has previously been a leading executive and investor in the better-for-you food space helping companies like Plum Organics (acquired by Campbell’s), Bear Naked Granola (Kellogg’s), Yasso Frozen Greek Yogurt (Unilever), Wholesome Sweeteners (Whole Earth Brands), and others through dynamic growth periods and successful exits. Additionally, Ricks has held four CEO titles, 15 board of director seats, and invested in over 40 businesses. His experience ranges from leading pre-revenue start-ups to being the CEO for companies like Einstein Noah Restaurant Group – with 1,200 locations and $650M in revenue.
