The Boston Beer Company and Entourage Health Corp. have partnered with Québec producer, distributor and marketer ROSE LifeScience Inc. to bring TeaPot, Boston Beer’s cannabis-infused beverage, to the Québec market.
As part of its existing partnership with Entourage Health Corp., ROSE has commercialized and distributed the sativa black iced tea beverage. It is now available to consumers at Société québécoise du cannabis (SQDC) stores and on its website. The launch of TeaPot is an extension of the work between Entourage and the Boston Beer Company, which partnered in 2021 to develop the cannabis-infused beverages in Canada.
“Pure collaborative work can have great potential,” said Davide Zaffino, ROSE president and CEO. “Our partnership with Entourage is proof of that, and we want to congratulate our friends at The Boston Beer Company on a launch that is already changing how people consume cannabis responsibly in Québec. We are grateful for the expertise and creative thinking of these forward-thinking companies and proud that ROSE has the opportunity to bring this product to Québec consumers.”
‘Thé noir citron’ is TeaPot Good Day Iced Tea’s first product release in Québec, commercialized and distributed by ROSE. It is made with natural flavors, infused with Pedro’s Sweet Sativa strain from Entourage’s Color Cannabis brand and developed with the beverage expertise of The Boston Beer Company. Each 355 ml can of TeaPot contains 5 mg THC and is crafted to minimize any cannabis taste or aroma.
"Securing entry into Québec, one of Canada's most populated provinces, alongside a well-reputed local partner in ROSE, we are excited to expand our distribution footprint," said George Scorsis, Entourage CEO and executive chairman. "Our partners at Boston Beer Company have a history of producing some of North America's most beloved craft beverages, and TeaPot is no exception. The cannabis-infused beverage has been well received since its initial launch last summer in Canada, and we are confident this will continue as we introduce TeaPot to Quebecers."
The Boston Beer Company is renowned for creating brands such as Samuel Adams, Truly, Angry Orchard and Twisted Tea.
"Innovation fuels all we do as a consumer-focused beverage team,” said Paul Weaver, Boston Beer Company’s head of cannabis. "And the cannabis industry in Québec is inspiring to us for that reason. It welcomes innovation in the most responsible ways. Working so closely with ROSE and Entourage to do exactly that is rewarding. We are confident Québec consumers will be as thrilled about TeaPot as we are.”
This article was originally posted on www.cannabisproductsinsider.com.
