Wana Brands has introduced Wana SPECTRUM Live Rosin Gummies in Colorado in four distinct flavors.
With fast-acting effects, these live rosin gummies come in colorful, story-driven packaging designed to engage consumers. There is also an augmented reality (AR) experience designed by the August Allen agency to complement the live rosin cannabis experience.
“Advances in cannabis research and development are opening new opportunities to create products designed for specific consumer tastes,” said Nancy Whiteman, CEO of Wana Brands. “Our Quick SPECTRUM Live Rosin Gummies are designed with exploration in mind, allowing adventurous consumers to enjoy the nuanced, full-spectrum effects of the living cannabis plant in a familiar gummy format. SPECTRUM Live Rosin Gummies are enhanced with our Quick technology, making them the first fast-acting live rosin gummy on the market providing Delta-9-THC effects. This combination of Delta-9 and live rosin produces an edible with the effects of smoking without inhaling any smoke into your lungs.”
Wana SPECTRUM Live Rosin Gummies were developed using first-press live rosin made from fresh-frozen top-shelf flower, not trim. Each package features a kaleidoscope-like image on top to spark fun and creativity, along with characters on the packaging that come alive through the access of a QR code. The August Allen agency built the AR technology Wana is using on the packaging to engage consumers with interactive elements reflecting the gummies’ intense full-spectrum effects and fast-acting Quick technology.
Available varieties include:
Tropical Smoothie: These gummies pop with fruity, floral terpenes, with rainbow packaging featuring a pineapple seahorse reminiscent of this flavor’s playful vibe. Each gummy contains 10 mg THC, with 100mg total THC per package.
Citrus Sorbet: Bright, citrusy terpenes are the star of these refreshingly tart gummies. They are sure to make consumers’ taste buds sing along with the packaging’s gramophone character. Each gummy contains 10 mg THC, with 100mg total THC per package.
Watermelon Slushy: Chill out with earthy, pine-dominant terpenes complemented by a watermelon flavor, with cool packaging featuring a watermelon succulent plant. Each gummy contains 10 mg THC, with 100mg total THC per package.
Berry Gelato: Designed for the lover of funky, gas-like terpene profiles found in many iconic cannabis strains, these gummies elevate the edible experience. Packaging features a scuba diver holding a bouquet of gelato cones and berries, a nod to the complex terpene-driven flavor profile offered by these gummies. Each gummy contains 1 0mg THC, with 100mg total THC per package.
Wana SPECTRUM Live Rosin Gummies are made without the use of chemical extraction solvents, enabling the purest possible experience of the cannabis plant. These gummies, like all Wana products, are vegan, gluten-free, made with all organic sweeteners, melt proof and Kosher-certified.
Allison McKillop, senior operations manager, Wana Brands, will discuss how the company has leveraged its quality standards to increase the level of professionalism in new markets during Cannabis Products Exchange, set for April 28-29 in Denver. Visit the CPX website to learn more and register.
This article was originally posted on www.cannabisproductsinsider.com.
