Tillamook County Creamery Association (TCCA) president & CEO Patrick Criteser announced he will step down later this year. The TCCA board of directors selected David Booth, TCCA's current EVP of brand growth & commercialization, to succeed Criteser as president & CEO, with Criteser's endorsement, and in alignment with the organization's long-standing succession plan.
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Criteser has led the farmer-owned cooperative since 2012. Under his leadership, the beloved regional heritage brand has been transformed into one of the largest, most respected and fastest-growing dairy companies in the country.
Booth joined TCCA in 2015, and has built top-performing sales, marketing, and category growth teams, forged crucial partnerships with retailers nationwide, and crafted Tillamook's impressive growth strategy. He has wide experience across the company, including having served as interim CFO on two occasions. He has nearly 30 years of executive experience, including 18 years at ConAgra Foods.
