HARIBO launched a new gummi variety: Unicorn-i-licious, a treat that is as colorful and cute as it is tasty. The new gummi features a rainbow array of unicorns in six flavors: Apple, Blue Raspberry, Berry Punch, Banana, and for the first time, Cotton Candy and Tangerine.
This new variety is HARIBO's first unicorn gummi treat in its global assortment and is exclusive to the US market. Unicorn-i-licious combines HARIBO's signature chew with whimsical unicorn shapes, and the magic really happens when consumers enjoy the bouncy texture and juicy flavors. The newest flavor, Cotton Candy, has never been featured in a US.
Unicorn-i-licious joins a portfolio of more than 25 different HARIBO gummi varieties in the US, including fan-favorites like Goldbears, Twin Snakes, Starmix, Happy Cola and Happy Cherries. Unicorn-i-licious is the first new-to-market gummi innovation from HARIBO in 2024 and is available nationwide at US retailers.
