The Upcycled Food Association (UFA) appointed Amanda Oenbring as the new CEO. Oenbring brings a wealth of experience in community collaboration, climate philanthropy, and global growth and has a proven track record of movement building, previously scaling international membership at 1% for the Planet and leading environmental nonprofit network expansion at EarthShare. Her vision aligns seamlessly with UFA's commitment to promoting sustainable practices in the food sector.
As awareness of wasted food's impact on climate grows, a solution as accessible as upcycling continues to gain recognition and momentum. This created a ripe environment for UFA to create opportunities for positive impact not just within the food industry, but within the policy and climate philanthropy landscapes as well. In just one year UFA spearheaded significant milestones, including the recognition of "upcycled food" in federal legislation, the debut of two upcycled food pavilions at industry trade shows frequented by an estimated 100,000 food leaders, and a groundbreaking industry innovation challenge in collaboration with Misfits Market that attracted over 100 applications for new upcycled food concepts.
Notably, in 2023, products certified by the Upcycled Certified Program experienced 45% growth, while the diversion of food waste reached an annual milestone of 390,000 tons. The Program was acquired by Where Food Comes From in December 2023, reinforcing UFA's impact on sustainable food practices and its capabilities to meet shifting consumer demand.
Oenbring, who will take over from Angie Crone, expressed enthusiasm for the role, stating, "I am honored to join the Upcycled Food Association and build on the strong foundation laid by Angie and the team. I am thrilled to add my efforts to advance the mission of promoting upcycled food and driving positive change at a moment when the food industry is poised for transformation."
"Amanda’s leadership skills, deep industry knowledge, and commitment to sustainability give me confidence in her ability to lead UFA into its next chapter, especially as I transition to an Emeritus board role." said Caroline Cotto, founding member of the UFA, and former Chair of the UFA Board of Directors. Incoming Board President Donya Litowitz, echoed the sentiment stating, "As the new Board Chair, I am grateful for the opportunity to welcome such a seasoned food industry champion like Amanda to lead the Upcycled Food Association. She will be an incredible asset to the Board and most importantly, to the upcycled movement more broadly."
Crone expressed her gratitude for the incredible journey at UFA, stating, "It has been a privilege to serve first as the Head of Programs and Member Services and then as the CEO of the Upcycled Food Association. I am proud of what we have achieved together and am confident in the organization's continued success under Amanda’s leadership."
The Upcycled Food Association extends its deepest appreciation to Angie Crone for her dedicated service and welcomes Amanda with excitement as she assumes the role of CEO.
