Simple Mills, the company on a mission to revolutionize the way food is made to nourish people and planet through better-for-you foods, is debuted two snacks at Natural Products Expo West 2024: Lemon Seed & Nut Flour Sweet Thins and Pizza Pop Mmms Baked Snack Crackers.
Simple Mills approaches food design with a one-of-a kind innovation model in which 100% of the brand's new product launches are designed to help advance human and planetary health by using a variety of nutrient-dense ingredients that promote dietary diversity and biodiversity. Both Lemon Sweet Thins and Pizza Pop Mmms exemplify this commitment by creating a market demand for crops that are less prevalent in our food system, specifically those ranking below the top 50 on FAO’s (Food and Agriculture Organization of the United Nations) list of most commonly grown crops globally.
This approach encourages optimal health and wellbeing for consumers by providing a variety of shortfall nutrients. These nutrients not only foster dietary diversity and in turn improve gut microbiome health, but also nurture biodiversity, which has the power to improve soil health, enhance water quality and restore ecosystems.
Product details include:
- Lemon Seed & Nut Flour Sweet Thins – Made with ingredients including a nutritious nut and seed flour blend, organic coconut sugar and honey, Lemon Sweet Thins have a bright citrus aroma with the added benefit of good fats, protein and micronutrients.
- Pizza Pop Mmms Baked Snack Crackers – The product offers a crispy, airy, and bold flavor from real organic cheddar cheese and spices like basil, garlic and onion. Families can feel good about enjoying these crackers by the handful as each serving of 44 crackers offers 1/3 cup of veggies – organic butternut squash delivers Vitamin A and fiber, while organic red beans deliver potassium and iron. Simple Mills purposefully designed Pop Mmms™ with both veggies as they play important roles in farm ecosystems – butternut squash has big leaves that can help protect the soil from erosion and red bean is a legume that can build healthy soil by fixing nitrogen.
These innovations champion Simple Mills’ new Mission Strategic Plan; a 3-year roadmap of initiatives and impacts connected to the brand’s mission to nourish people and planet. Building on Simple Mills’ founding commitment to making foods that help consumers feel their best and efforts to pilot regenerative agriculture programs for farmers, the Mission Strategic Plan focuses on three core strategies:
- Changing How Food is Designed: Simple Mills is leaning into bold creativity to design 100% of its new products with a variety of nutrient-dense ingredients that promote dietary diversity and biodiversity.
- Changing How Food is Grown: By partnering with farmers to support their transitions to regenerative agriculture, Simple Mills is on a journey to build a regenerative ingredient supply model starting with their top 5 highest impact ingredients that represent 75% of the company’s ingredient volume.
- Igniting Positive Impact Beyond Simple Mills: Simple Mills is striving to catalyze systemic change by inviting eaters and the food industry to join their journey, advocating for more equitable and climate-smart agriculture policy, and engaging in collective climate action.
Simple Mills crackers, cookies, bars and baking mixes are sold in more than 30,000 stores across the country including Whole Foods, Sprouts, Target, Walmart and Costco, alongside a strong e-commerce presence on Amazon.
