Ben & Jerry's launched its first flavor of 2024 with what it is calling the smoothest and creamiest recipe ever. This unveiling features a fan favorite flavor in a new Non-Dairy format: Strawberry Cheezecake!

Strawberry Cheesecake was Ben & Jerry's fastest growing, top-selling ice cream flavor in the past 12 months, rising to the No.4 spot in 2023. That's not the only reason Strawberry Cheezecake was selected as the newest Non-Dairy offering -- the clincher was that it was a fan-favorite during tastings of the company's brand new, smooth and creamy Non-Dairy oat base. As there is no real cheese in this cheesecake flavor - given its Non-Dairy, vegan profile - Ben & Jerry's dropped the word "cheese" in the name. 

For those whose new year resolutions include dabbling in flexitarianism or even pledging a full transition to a vegan/Non-Dairy diet, now is the time to find Ben & Jerry's Strawberry Cheezecake. 

The SRP for Ben & Jerry's Non-Dairy pints is $5.49-$6.99. Strawberry Cheezecake will also be available in local Scoop Shops.

www.benjerry.com