MPearlRock announced the acquisition of nutpods, a brand in the better-for-you, non-dairy coffee creamer category. MPearlRock is a partnership between PearlRock Partners and MidOcean Partners, a New York-based alternative asset manager specializing in middle market private equity and alternative credit investments, specifically focused on identifying and backing high-growth, emerging consumer packaged goods (“CPG”) brands. Terms of the transaction were not disclosed.
Founded in 2013 by Madeline Haydon, nutpods is a healthier and dairy-free alternative to traditional coffee creamers highly recognized for its superior taste and creaminess, diverse flavor offerings, and wholesome ingredient profile. Today, the company is one of the largest brands in the plant-based, non-dairy creamer space, with a loyal and expanding customer base rapidly fueling its growth. nutpods can be found in more than 15,000 retail stores nationwide, is the #1 plant-based creamer brand within the natural retail channel with deep ecommerce penetration and is the #2 brand in the non-dairy creamer category.
In 2019, nutpods received a strategic investment from VMG Partners, a preeminent investment firm that backs visionary consumer brands, consumer services, and technology companies. Over the course of their four-year partnership, nutpods more than tripled net sales.
