Just Born, the maker of iconic brands, including PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG’S® PEANUT CHEWS®, announced that Meenakshi Trehan will join the company as chief growth officer. In her role, Meenakshi will oversee the sales and marketing teams.
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Meenakshi was most recently vice president of marketing & innovation at Organic Valley, where she led marketing efforts, strategy development and implementation, and P&L for the branded business. She began her CPG career at Campbell Soup Company, holding multiple roles in the soup, sauce, beverage and meal portfolio business. Both roles focused on strong product innovation, brand building and collaborating with sales teams to spearhead strategic growth.
Meenakshi earned her M.B.A. in marketing from the Wallace E. Carroll School of Management, Boston College and her B.A. degree from Ethiraj College for Women.
